I was influenced by my dad who used to be a photographer. I chose to study at a high school in Sweden that focused on media-related studies. I came across a course in Graphic Design and got hooked straight away. It felt like I finally found an interest that I actually could become good at, unlike sport-related activities.

Idea-based design, often concentrating on typography. I am not aiming for a certain style. I try to be as different as I can for every new project. Even though it’s hard sometimes, I have a soft spot for shapes, black and pastel colours.
Honesty. People who dare to be themselves and get a bit of their thoughts and values into their work. I think it’s very easy to spot when someone has designed trying to be someone they are not.
Often I start chewing on the project for a while, in order to get the right taste. Then I do my research, and brainstorm (it is such a 80’s word, but that’s what I do) with others, many minds are often stronger than one.

That’s a scary question! Too many… I have way too many friends that does design as well, so it’s a constant topic.
Depends on the mood of course, but usually I start the day with something easy to the ear (Bon Iver is a favourite at the moment) to finish of the day with some music that makes me happy before I leave work – something with rhythm and a heavy bass. Otherwise, Jazz is good for late night designing.
When it comes to design I’ll have to say my Dad, for photographing every second of my childhood – which lead to a lot of picture perfect memories, and, my high school teacher Tobias for inspiring a lost 15 year old girl to become a typography geek.

www.blackcabsessions.com, www.freetetris.org, www.epiclylaterd.com, www.nolegacy.com, www.ffffound.com, www.formfiftyfive.com, www.facebook.com (that’s a love - hater)
Make art - not war.